Sports Illustrated and Mitchell & Ness Nostalgia Co. today announced a multi-year partnership that will bring the historic covers of Sports Illustrated to life through high-end collections of throwback streetwear apparel. The news brings together two of the most well-respected names in sports that share the common core values of trust, quality, and authenticity.
“Sports Illustrated and Mitchell & Ness have grown up through the decades alongside each other at the intersection of sports and culture,” said Lynn Bloom, Director of Authentics & Archives at Mitchell & Ness. “Our office walls are lined with over 60 years-worth of SI magazines, many of them serving as crucial reference points for our designers and some of them featuring classic articles about Mitchell & Ness that remain points of pride for the brand. We are excited that our kinship with Sports Illustrated is coming full circle through this official partnership.”
The first capsule is slated to launch on November 16 and will showcase throwback NFL covers on an assortment of premium apparel featuring football legends such as Erik Dickerson, Howie Long, Junior Seau, LaDainian Tomlinson, Dan Marino, and more. The initial collection will also feature an exclusive Sports Illustrated x Mitchell & Ness line of nostalgia-inspired headwear, t-shirts, and vintage fleeces. Additional drops featuring iconic NBA and MLB covers will follow.
“Sports Illustrated is committed to reaching consumers in unique ways,” said Marc Rosen, EVP, Entertainment at Authentic Brands Group, owner of the Sports Illustrated brand. “Our partnership with an industry leader like Mitchell & Ness is a great example of how we can continue to pay homage to the powerful heritage of the Sports Illustrated brand while addressing the diverse interests of the modern sports fan.”
The first Sports Illustrated x Mitchell & Ness NFL capsule collection will be available at mitchellandness.com, and additional select retailers. NBA and MLB capsules will be announced in the coming months.
About Sports Illustrated
Sports Illustrated is an unparalleled and influential leader recognized for its role in shaping modern culture and uniting athletes, teams, and fans from all over the world. Powerful storytelling is brought to life through world-class live events, immersive experiences, and lifestyle products.
Its award-winning media enterprise captures moments and turns them into history through rich and thoughtful journalism, iconic and beloved photography, and across digital platforms ranging from Emmy-winning video to an ever-expanding social community. The Sports Illustrated cover is the most coveted real estate in sports media and one of the most recognizable honors in American culture. Brand extensions include the Sports Illustrated Swimsuit and Sports Illustrated Kids franchises. Sports Illustrated shares its unique and authentic perspective year-round, through marquee events, activations, partnerships, star-studded celebrations, and VIP-access to athletes and A-list celebrities. Tentpoles include the annual Super Bowl celebration: “The Party,” Fashionable Fifty, and the Sportsperson of the Year Awards.
For more information, visit SI.com.
About Mitchell & Ness Nostalgia Co.
Founded as a golf and tennis company in 1904, Mitchell & Ness Sporting Goods provided on-field uniforms to the Philadelphia Eagles, Athletics, and Phillies as early as 1933. The Mitchell & Ness Nostalgia Company was created in the 1980’s based on the idea to resurrect authentic jerseys significant to sports history. As the pioneer in this field, Mitchell & Ness is known worldwide for its authentic classic jerseys. The company holds licenses from the MLB, NBA, NFL, NCAA and MLS to produce premium apparel and headwear. Mitchell & Ness is expanding their reach with fashion related apparel and headwear by strategically teaming up with like-minded brands, producing top collaborations for the fashion and sports consumer. Headquartered in Philadelphia, PA, Mitchell & Ness has been “Defining Authentic” for over 100 years. For more information on Mitchell & Ness, visit www.mitchellandness.com. To shop other styles and the full Mitchell & Ness collection, shop online at www.mitchellandness.com, visit the flagship at 1201 Chestnut Street in Philadelphia or find the closest authorized retailer at https://www.mitchellandness.com/retail-locations.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels, and more than 6,000 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business, and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands generates more than $14 billion in annual retail sales and includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Nautica®, Aéropostale®, Forever 21®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Brooks Brothers ®, Frye®, Lucky Brand®, Nine West®, Jones New York®, Frederick’s of Hollywood®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®.
For more information, visit authenticbrandsgroup.com.